What exactly do we do? We help unleash purpose from strategy to creative to execution.
Phase One: Discovering Purpose
Some brands are lucky enough to have purpose built into them (Tom's, Warby Parker) , others need more time to either re-discover the purpose that was at the core of their founding, or unearth a new one that fits the need of the next couple of generations (Millennials and Generation Z).
Our in-depth yet fast-paced proprietary process involves combination of internal workshops with employees, interviews with external stakeholders like customers and partners, as well as qualitative and quantitative research with the brands consumers.
Phase Two: Designing Purpose
This phase involves mapping opportunity areas between issues that consumers have in their daily lives that a brand could champion and solve, social causes that the brand could support and passion points for the celebrities and cultural actors who provide the 'cool' part to help drive public engagement.
Phase Three: Unleashing Purpose
This phase involves creating an activation plan that is platform- and channel-neutral, that can be beta-tested in the next 100 days, either in co-ordination with the brand’s existing agencies or as a solo project.
This could be creating new product concepts, technology, experiences, or content that replace traditional advertising and media, but in a way that adds ‘optimizes the lives of consumers’ in a way that generates advocacy and loyalty.
In short, we can help you discover your brand’s purpose for the next 100 years - but give you a way to activate it in the next 100 days.