Afdhel Aziz, Founder + Chief Purpose Officer

Afdhel is the Founder and Chief Purpose Officer at Conspiracy of Love, a think-tank and idea incubator that helps start-ups and Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.'

He works closely with our team of Co-Conspirators, a dream team of experts across strategy, brands and culture.

He is an award-winning marketer who worked for Fortune 500 brands such as Procter & Gamble, Heineken, Nokia and Absolut, where he most recently created and ran Absolut Labs, that was highlighted by Forbes as one of three marketing innovation labs to emulate in 2016.

Passionate about business and culture as forces for good, he is also the co-author of the book 'Good is the New Cool: Market Like You Give a Damn' which was #1 New Release on Amazon for Charity and Philanthropy and is available to order here.

He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, the Chief Digital Officer Conference: Silicon Valley, Columbia University and many more.

His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable + many more.

He is one of the world's leading experts on how to deliver cutting-edge campaigns, content and experiences that harness technology and popular culture, working with world-class artists such as Lady Gaga, Deadmau5 and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation.

Examples include Absolut Reality, the world’s first live streamed virtual reality concert; Absolut Deadmau5, a groundbreaking video game with electronic music superstar Deadmau5; and Absolut Open Canvas, which transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations.

He has a Masters Degree in Media and Communications from the London School of Economics, and an BA Honors Degree in English Literature from King's College London.

Click here for his article on Brand Purpose 101 and click here for his latest op-ed in AD AGE

Click here for his Forbes and Fast Company interviews.

Email him: af(at)conspiracyoflove.mobi


Nadia Laurinci, Chief Co-Conspirator Europe.

Nadia Laurinci is our Chief Co-Conspirator in Europe for Conspiracy of Love and Founder at Laurinci & Company, a talent agency working with some of the most extraordinary people on the planet.

Previously, Nadia was a strategy consultant at Outthinker and investment manager at Goldman Sachs. She has vast experience advising companies on their strategy and capabilities to innovate. Her consulting portfolio includes Fortune 500 as well as mid-market companies including Microsoft, L’Oreal, Johnson & Johnson, Walmart and many others.

Before consulting, Nadia spent the first 3 years of her career on Wall Street; at Goldman Sachs and Citigroup’s asset management divisions in New York. At Goldman Sachs, Nadia joined a new investment group and was instrumental to bringing its business to over $4bn of annual transactions in 2 years. She designed investment instruments using advanced analytics, a skill she brought over to her work with consulting clients.

She has served at the Strategic Advisor at Thought For Food, a Swiss-based platform empowering young people around the world to build start-ups dedicated to solving the global food shortage problem.

Nadia has a deep passion for thought leadership, entrepreneurship and thinking big. She graduated with high honors from the Wharton School at the University of Pennsylvania. She has worked and lived in New York, Philadelphia, Zurich, Paris, London, Bratislava, and Berlin and is fluent in English, German, Czech, Slovak, and Spanish.

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Mark Rubinstein, Partner, Canada.

Mark is our chief Co-Conspirator for Canada. He is the founder of OurPurpose, a consultancy practice headquartered in Toronto, Canada. Mark has worked in leadership and executive roles with many iconic consumer brands, all at the intersection of media, marketing and technology.

Mark's experience includes business development, marketing, sponsorship, and international joint ventures with leading companies such as CityTV, MuchMusic, Bravo!, Yahoo! Canada, Major League Gaming, GOLTV, National Geographic, Keshet and Alpine Canada. Mark has also led varied sponsorship and philanthropic partnerships with an array of international brands including Audi, Bell, CIBC, Heineken, Ford, NBA, NHL and Capital One.