Pioneering a new way to see beauty with Sephora 

Good Is The New Cool Guide
To Meaningful Marketing

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Good Is The New Cool Guide
To Conscious Business

Good Is The New Cool Guide
To Personal Purpose

We are pioneers in Purpose Transformation.

As a global Purpose consultancy, we create Purpose Transformation journeys for our clients that change businesses and the world for the better. As a proud B Corp and minority owned business, we work with leaders at iconic global companies like Adidas, Sephora and PepsiCo, to unlock the power of business as a force for good.

Who we’ve worked with

Good Is The New Cool Guide
To Meaningful Marketing

Order Now

Good Is The New Cool Guide
To Conscious Business

Good Is The New Cool Guide
To Personal Purpose