Conspiracy of Love is part of a global movement of world-leading entrepreneurs, creators, and innovators using business and culture as forces for good.

Below, you will find the ideas and stories from the team on all things Purpose.

We offer Consultancy Services, Content and Experiences to inspire Purpose Transformation. Afdhel's regular column in Forbes Magazine shows how business leaders are solving the world's biggest problems. Our GOOD IS THE NEW COOL books, films, and podcasts help people use their talents and resources to create a better world at any stage of their Purpose journey. And through our GOODCon events, we build experiences to help leaders learn how to implement bold creative actions to drive impactful societal change.

We wrote the books on Purpose

Our breakthrough books deliver the first detailed road map for corporate leaders wishing to unleash the power of Purpose to achieve inspired innovation, engaged employees, and new frontiers for growth.

Discover the seven principles of marketing with Purpose.

Discover the power of Purpose for innovation, employee engagement, and business growth.

The Future Of Good report

Get inspired by the key emerging trends that will shape tomorrow and how companies can leverage them today.

Learn more about the Future of Good here.

GOODCon events

Check out the most inspiring Purpose-led ideas and innovations from around the world.

GOOD IS THE NEW COOL podcast

Join Af and Bobby as they talk to the leaders of the Purpose movement.