Conspiracy of Love is part of a global movement of world-leading entrepreneurs, creators, and innovators using business and culture as forces for good.

Below, you will find the ideas and stories from the team on all things Purpose.

We offer Consultancy Services, Content and Experiences to inspire Purpose Transformation. Afdhel's regular column in Forbes Magazine shows how business leaders are solving the world's biggest problems. Our Good Is The New Cool books, films, and podcasts help people use their talents and resources to create a better world at any stage of their Purpose journey. And through our GOODCon events, we build experiences to help leaders learn how to implement bold creative actions to drive impactful societal change.

Good Is The New Cool Guide
To Meaningful Marketing

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Good Is The New Cool Guide
To Conscious Business

Good Is The New Cool Guide
To Personal Purpose

GOODCon events

Check out the most inspiring Purpose-led ideas and innovations from around the world.

GOOD IS THE NEW COOL podcast

Join Af and Bobby as they talk to the leaders of the Purpose movement.