Purpose has become one of the most powerful forces in business, fueled by three tectonic shifts:
Conscious Consumers
Increasingly Conscious Consumers show a strong preference for Purpose-driven brands.
4x
more likely to purchase from brands with a strong Purpose.
6x
more likely to protect the company in the event of a misstep or public criticism.
4.5x
more likely to champion the company and recommend it to friends and family.
4.1x
more likely to trust the company.
Activist Employees
The next generation of top talent expects companies to share their values and leverage their business as a force for good.
85%
of Gen Z employees believe companies have an obligation to help social problems.
64%
of Millennials won’t take a job if a potential employer doesn’t have a strong CSR practice.
Impact Investors
With the rise of ESG, impact-driven investors are recognizing how Purpose driven companies are outperforming the rest and allocate their capital accordingly.
“Profits and Purpose are inextricably linked.”
Larry Fink, Chairman & CEO, Blackrock
“ESG assets may hit $53 trillion by 2025, a third of global assets under management.”
Bloomberg