Gap Inc.
Helping Gap Inc. tell the story of its Purpose to energize its culture and iconic brands.
“Conspiracy of Love led a pivotal process for Gap Inc., helping us identify and rally around a powerful, authentic Purpose, that we are now leveraging to energize our culture and inspire even greater impact through our house of iconic American brands.”
Richard Dickson, CEO, Gap Inc.
The challenge
Gap Inc., a global retail leader, sought our help to define a compelling corporate purpose framework that would unify its brands, inspire employees, and align with its mission and vision. The goal was to create a shared narrative that connects Gap Inc.’s legacy with its aspirations for the future.
The brief
Help Gap Inc. identify its purpose and leverage it to energize its culture and iconic portfolio of brands.
The approach
We partnered with Gap Inc. to co-create a purpose framework anchored by four core elements—purpose, mission, vision, and values—designed to resonate across teams. To bring the framework to life, we hosted interactive workshops and leadership sessions, equipping leaders to communicate the narrative authentically and align their teams with Gap Inc.’s mission.
OUR PURPOSE (WHY)
We bridge gaps
to create a better world
OUR MISSION (WHAT)
We power brands that inspire people
to connect through authentic self expression
OUR VISION (WHERETO)
A high-performing house of iconic American brands
that shape culture
OUR VALUES + BEHAVIORS (HOW)
Center on the Customer
Create with Curiosity
Collaborate with Candor
Champion Excellence
