GOODCon London 2022 - Thank You!

Written By Afdhel Aziz

On June 28th 2022 we had the honor of bringing GOODCon to London for the very first time! We had a packed house at The Conduit in the heart of Covent Garden, where we shared insights from The Future of Good trends report, outlining the cutting-edge trends in social impact and sustainability.


We welcomed a fantastic community of leaders from companies like Nike, Grey Goose, PepsiCo and Unilever, forward-thinking change makers from The Valuable 500, United Nations and Visionary Art Foundation, and disruptive VC’s from The Craftory and more.

A big thank you to our partners at Conspiracy of Love, Light Years, London & Partners, Franses PR and the Conduit.

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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