How Finding Your Purpose Can Supercharge Your Career

Written By Afdhel Aziz

To be released on October 29, 2024.

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers.

This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention.

This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.

With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:

  • Explaining what Personal Purpose is in a clear and accessible way

  • Unpacking the many mental, physical, and financial benefits of finding Purpose

  • How to unleash your inner ‘Intrapreneur’ at work

  • How to write an inspiring Living Vision for your life―and your work

Pre-Order Your Copy Now

The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful―and helps them drive growth in an entrepreneurial way through solving social and environmental problems.

 

We’ll be hosting sneak peaks of the book ahead of the launch on October 29th - please subscribe to our Good is the New Cool Newsletter for the first chance to get exclusive access!

We’d love to help you and your colleagues find your individual Purpose. Our GPS to Purpose Workshops are powerful and inspiring experiences where:

  • You will learn about what Personal Purpose is;

  • You will explore what your own Gifts, Passions and ways to be of Service are;

  • You will find out how to ‘Get in Alignment with your Assignment’ and understand how your Personal Purpose aligns to your Company’s Purpose.

GPS workshops have been transformative for companies like Adidas, Sephora and The North Face, among many others.

Do you have any questions? Contact us at purpose@conspiracyoflove.co.


Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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