The Day I Escaped Being in a Tsunami Was the Day I Discovered My Purpose

"The day I escaped being in a tsunami was the day I discovered my purpose."

When these words left my mouth during the Driving Impact podcast with the awesome Katheline Jean-Pierre, I could see I left her stunned.

As the Co-Founder of Conspiracy of Love, I've engaged with top brands like Adidas, Sephora and The Gap, to help them revolutionize their approach to purpose and to create more meaning in the world.

But my journey began with escaping a natural disaster that gave me a form of PTSD called 'Survivor Guilt'.

Why had I survived when so many others hadn't?

What emerged from that question transformed my life - and gave me the courage and clarity to try and inspire the future of business.  In a world drowning in negative headlines, I'm here to tell you why the next decade belongs to companies brave enough to embrace conscious capitalism.

In this raw and honest conversation, I reveal:

  • How my moment of trauma lead to me finding my gifts, my passions and ways of being of service.

  • Why the most successful companies are quietly abandoning traditional profit models.

  • Why the most successful companies are transforming themselves through the power of purpose.


Warning: This episode might completely change how you think about business success.

🎧 Listen to the full episode at the following links: Spotify | Apple | YouTube


Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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The Second Mountain: How Kirk Souder Guides Leaders To Their Next Ascent

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Conscious Business in the Age of Trump: Purpose Doesn't Have To Be Political