Inspiration Articles
Serve, Don’t Sell: How A Purpose Driven Sales Approach Can Drive Growth - And Social Impact
In today's marketplace, consumers are increasingly looking to align their purchasing decisions with their values. Purpose-driven sales — a sales strategy that emphasizes the purpose and social impact of a product or service — has become an essential aspect of many companies' marketing strategies. Purpose-driven sales prioritize the positive impact a product or service can have on society and the environment over purely profit-driven motives. This approach has gained significant traction in recent years as consumers have become more socially and environmentally conscious.
Supercharging Your Brand - Purpose as the 5th P of Marketing
It's no secret that purpose-driven brands have become increasingly popular in recent years. According to recent research by Porter Novelli, consumers are 4x more likely to purchase from brands with a strong purpose, 6x more likely to protect the brand in the event of a misstep or public criticism, 4.5x more likely to champion the brand and recommend it to friends and family, and 4.1x more likely to trust the brand.
So why are so many brands still struggling to unlock the power of purpose across their marketing mix?
How To Win The War For Talent: Inspire Your Employees to Find Their Purpose - And Link It To Your Company Purpose
In today's dynamic business environment, employee activism has emerged as a prominent force shaping the relationship between companies and their workforce. How can leaders successfully adjust in this transformed landscape? How can they effectively foster productive interactions with their employees, which mend and fortify the corporate culture?
On Purpose: The Age of Employee Activism
In today's dynamic business environment, employee activism has emerged as a prominent force shaping the relationship between companies and their workforce. How can leaders successfully adjust in this transformed landscape? How can they effectively foster productive interactions with their employees, which mend and fortify the corporate culture?
How Businesses And Individuals Are Leading The Way With 1% For The Planet In Environmental Giving
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental partners working toward a better future for all.
How This New Ethical Marketplace Is Shaping Customers Purchasing Decisions To Ignite Positive Change And Impact
AllPeople Marketplace is a new entrant to the world of ethical marketplaces. Their ambition is to change the way we use our voices and our wallets by gathering high-quality, safe products that prioritize environmental and social impacts and having customers at the top of its business model.
How The Climate Pledge’s New ‘Future Forward’ Documentary Series Is Shining A Light On Corporate Climate Innovations
Today is the premiere of Future Forward, a documentary series directed by award-winning filmmakers and featuring people and businesses pioneering industry innovation on the front lines of climate change.
Regeneration is the New Sustainability: Why Your Company Needs A Chief Regeneration Officer
Afdhel Aziz argues that companies need to set the bar higher from mere ’sustainability’ (replacing what they use in a net-neutral manner) to ‘regeneration’ (actively restoring and repairing the world in a net positive manner). He suggests that Chief Sustainability Officers should re-name themselves Chief Regeneration Officers and frame their company ambitions around not just ‘giving back’ but ‘paying it forward’ - to future generations of leaders, employees, and humanity.
