The Playbook: The 2% Cash Commitment To Black Banks

Written By Afdhel Aziz

Conspiracy of Love is proud to support Aaron Mitchell and the 2% Cash Committment to Black Banks.

Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Commitment of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish.

If you want learn how to replicate the initiative within your own organization and sustain this movement, this playbook set you on the right path. For additional questions or a consultation, contact us.

READ THE INTERVIEW

Read the full interview with Aaron Mitchell to find out more about how the idea has created a powerful ripple effect two years later.

WATCH THE VIDEO

In July 2020, Aaron Mitchell - Director of Talent Acquisition at Netflix, Bill Bynum, CEO of HOPE Credit Union, Shannon Alwyn - Treasury Director at Netflix, and Maurice Jones - CEO of LISC (Local Initiatives Support Corporation) shared their learnings about the 2% Commitment to Black Banks to enable more companies to overcome the challenges they faced.


DOWNLOAD THE PROPOSAL & LESSONS LEARNED

Proposal

The original proposal for the initiative, completed on May 22nd, 2020 which provided the company leadership with a compelling reason to mobilize resources.

Lessons Learnt

A summary of lessons learned and organizations and individuals who contributed to the success of the initiative to make it easier for others to replicate.

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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The 2% Cash Commitment To Black Banks Playbook: How Aaron Mitchell From Netflix Started A Movement To Close The Racial Wealth Gap