Good Is The New Cool:
Guide to Personal Purpose
Designing a Meaningful and Prosperous Career
Buy Now
Click Your Preferred Retailer Below
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers.
This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention.
Based on their groundbreaking GPS to Purpose workshops by their consultancy Conspiracy of Love at Fortune 500 companies like Sephora, Microsoft, and others, this book shows how leaders and employees can find their Personal Purpose - and ‘get in alignment with their assignment’.
By helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.
The book helps people at every stage of their career by:
Explaining what Personal Purpose is in a clear and accessible way
Providing a step by step guide to discovering your personal Purpose
Unpacking the many mental, physical, and financial benefits of finding Purpose
How to unleash your inner ‘Intrapreneur’ at work
How to write an inspiring Living Vision for your life―and your work
Testimonials
What You’ll Learn
Exclusive Offers
250 Books
Virtual Talk Package
In this dynamic virtual experience, Afdhel Aziz or Bobby Jones will guide your organization through the groundbreaking insights from Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career.
We will introduce the transformative GPS to Purpose framework, designed to help employees uncover their unique Gifts, Passions, and how they can be of Service to others, all from the convenience of a remote setting.
By aligning personal purpose with your organization's growth, we will show how employees can bring their best selves to what truly matters, enhancing their physical, emotional, and mental well-being.
This talk is tailored for organizations committed to transforming their workplace culture into one of meaningful engagement and purpose-driven productivity.
When employees are aligned with a higher purpose, their work becomes more impactful, driving sustained success and competitive advantage for your organization.
500 Books
In-Person Talk Package
In this powerful in-person talk, Afdhel Aziz or Bobby Jones will guide your organization through the groundbreaking insights from Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career.
We will introduce the transformative GPS to Purpose framework, designed to help employees uncover their unique Gifts, Passions, and how they can be of Service to others.
By aligning personal purpose with your organization's growth, we will show how employees can bring their best selves to what truly matters, enhancing their physical, emotional, and mental well-being.
This talk is tailored for organizations committed to transforming their workplace culture into one of meaningful engagement and purpose-driven productivity.
When employees are aligned with a higher purpose, their work becomes more impactful, driving sustained success and competitive advantage for your organization.
About The Authors
Afdhel Aziz is the Chief Purpose Officer of Conspiracy of Love, global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft and more. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival.
Bobby Jones is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good is the New Cool, and RIVET. Bobby’s highly demanded keynotes and workshops empower audiences with roadmaps to find lasting fulfillment and meaning in their work, sparking a fire that transforms their lives, careers, and the world for the better.
