Our New Book - Discovering Your Purpose

Written By Afdhel Aziz

We are delighted to announce that our third book “Discovering Your Purpose,” about how to find Purpose and meaning in your work, has been acquired by Wiley, one of the most respected names in publishing!

One of the world's largest publishers and 215 years old, Wiley is a global leader in research, publishing, and knowledge solutions.

Dedicated to the creation and application of knowledge, Wiley serves the world’s researchers, learners, innovators, and leaders, helping them achieve their goals and solve the world's most important challenges. Wiley works with renowned authors like Guy Kawasaki, Pat Lencioni,  Amy Edmondson, and Bill Aulet.

Drawing on our deep experience at Conspiracy of Love inspiring and motivating employees at Fortune 500 companies like Microsoft, Disney, Sephora and Coca-Cola, we've created a simple and accessible guide to help anyone find their Purpose - and connect it to their work in a way that unlocks motivation, engagement and innovation.

This book about ‘Working with Purpose’ now completes our 'Purpose Trilogy' which started with 'Good is the New Cool' (Creating with Purpose) and 'The Principles of Purpose' (Leading with Purpose') - our attempt to create a 'unified field theory' of how Purpose can transform brands, organizations and people.

Stay tuned for more details on the release in the fall!

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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