Top 10 Benefits of Personal Purpose for Employees – From Prosperity to Physical and Mental Health

In our book, “Good is the New Cool Guide to Personal Purpose”, we explained the amazing benefits of finding your Purpose for employees. Here are just a few:

1. Higher Income and Net Worth

A study showed participants with a sense of purpose had higher levels of household income and net worth initially, and were more likely to increase on these financial outcomes (Hill et al, 2016).

2. More Likely to Get Raises

Employees with a clear sense of purpose are 10% more likely to receive raises, boosting their income and net worth over time (BetterUp, 2018).

3. Greater Fulfillment at Work

Purpose-driven employees experience 64% higher levels of job fulfillment, leading to more meaningful and satisfying careers (Purpose Power Index, 2015).

4. Increased Leadership Opportunities

Having a clear purpose makes employees 50% more likely to achieve leadership roles, opening doors to career advancement.
(Hurst et al., 2016)

5. Improved Physical Health

Purpose encourages healthier behaviors, including more physical activity, better preventive healthcare routines, and reduced substance misuse (Kim et al., 2018).

6. Increased Longevity

People with a strong sense of purpose have a 15% lower risk of early death, potentially leading to longer, healthier lives (University of Michigan study).

7. Mental Health Benefits

Employees with purpose show lower levels of depression and anxiety, contributing to better mental well-being (Boreham and Schutte, 2023).

8. Greater Resilience

Purpose-driven individuals are more resilient, coping with and bouncing back more effectively from negative events and challenges (Schaefer et al., 2013).

9. Better Sleep

A study showed that purpose in life is associated with less sleep disturbance in older adults (Turner et al, 2017).

10. Lower Stress

Another study showed that a sense of purpose helped to reduce daily stress and improve wellbeing (Hill et al, 2018).


Pre-order our new book now so you too can begin your journey to Purpose—and better physical, mental, and life outcomes!

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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