Inspiration Articles
Regeneration is the New Sustainability: Why Your Company Needs A Chief Regeneration Officer
Afdhel Aziz argues that companies need to set the bar higher from mere ’sustainability’ (replacing what they use in a net-neutral manner) to ‘regeneration’ (actively restoring and repairing the world in a net positive manner). He suggests that Chief Sustainability Officers should re-name themselves Chief Regeneration Officers and frame their company ambitions around not just ‘giving back’ but ‘paying it forward’ - to future generations of leaders, employees, and humanity.
Why Your Company Needs A Purpose Moonshot
A Purpose Moonshot is an inspiring, ambitious goal to create social or environmental value on an epic scale. But these Moonshots aren’t just a way to inspire 10x innovation and engage employees: they also have the potential to be hugely profitable. Solving the United Nations Sustainable Development Goals isn’t just the right thing to do: it’s estimated it would unlock $12 trillion in value.
Five Mistakes Boards Make When Thinking About Purpose
When it comes to the topic of Purpose in business, Boards have a crucial role to play in unleashing its power.
