We are pioneers of Purpose Transformation, helping our clients drive business growth through Societal Impact.
Purpose needs to be profitable to be scalable, so we help organizations and brands drive growth and profitability through Societal Impact.
Leveraging our proprietary frameworks, we engage our clients in a highly collaborative process, creating strategies, programs and ideas that inspire leaders, employees, and consumers. Our three step approach of Discovering Purpose, Designing Impact and Driving Transformation can be applied as a whole, or in parts, depending on each client’s stage in their Purpose journey.
Discovering Purpose
Purpose is a journey, not a destination—and it begins with discovering who you are.
To build the foundation for growth and impact, we help organizations, divisions, brands, and individuals identify a clear Purpose. We do this by carefully analyzing the strategic ambitions and unique capabilities (“superpowers”) of the organization or brand on one side, and key external drivers across consumers, culture and society on the other side. The result is a powerful and inspiring Purpose statement that motivates and aligns all stakeholders and becomes a North Star for the organization or brand.
Designing Impact
Purpose is about picking your Swords and Shields.
Next, we bring a brand or company’s Purpose to life by creating tangible and highly innovative strategies, ideas and commitments that combine measurable Societal Impact and business impact. We combine what we call Moral Imagination with a deep understanding of societal issues, and depending on our client’s strategic priorities, we identify opportunities for Purpose activation and business impact through product innovation and consumer and employee engagement.
In doing so, we help a company distinguish between its Shields—table stakes issues that need to meet expectations—and its Sword, the social or environmental problem in the world it can fix profitably and rally its stakeholders around. And since Purpose needs to start from the inside out, our approach is designed to engage leaders and employees across the organization to build ownership, alignment and internal momentum from the beginning.
Driving Transformation
Purpose is about creating a movement, not a moment.
To unlock the full, long-term value of Purpose across all areas of the business, we help our clients leverage Purpose as a driver for organizational transformation. We do this by helping companies build a sustainable Purpose governance model and by Purpose-aligning three key areas of each organization for the long term:
People and culture
Business strategy and innovation
All internal and external communication and storytelling