Why It Is Important for the B2B Companies to Find their Why - A Case Study of Akamai Technologies

Written By Afdhel Aziz

As the “silent heroes” behind the internet, Akamai’s global server technology, infrastructure and algorithms have been enabling the speed and security needed for global brands like Disney, Airbnb and Honda to operate and market in today’s global economy.

And because Akamai creates the magic in the background, the immense value it brings to business, brands and consumers everywhere hasn’t been widely understood or appreciated. We were asked to help change that for good. 

We were honored to work with our client Akamai Technologies to help unlock the power of Purpose to help drive growth and engagement - and when we were asked to share our work behind-the-scenes with the Journal of Brand Strategy, we were delighted to shine a light on the process.

We're often asked as to why B2B companies need to find Purpose - this case study explains a myriad of reasons why. Read the full article by the Journal of Brand Strategy here.

If you’d like to learn more about what we can do for you, please contact us at purpose@conspiracyoflove.co.

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

Previous

Our Co-Conspirator of the Week - Meet Marissa Green
Next

Our Co-Conspirator of the Week - Meet Philipp Reker