We were honored to work with our client Akamai Technologies to help unlock the power of Purpose to help drive growth and engagement - and when we were asked to share our work behind-the-scenes with the Journal of Brand Strategy, we were delighted to shine a light on the process.

South Asian. Immigrant. Muslim.

Afdhel Aziz was born in Sri Lanka and then went onto a 20 year career in London and New York, working for iconic global companies like Procter and Gamble, Nokia, Heineken and Absolut Vodka. With three passports, seven tattoos and one strange accent, he shares his journey and insights to find his authentic self and unlock his superpowers.

CREYENTES is not just another creative agency; it is a strategic powerhouse aimed at solving business challenges while uplifting the US Latino community. With a track record of international success, Vega shared his insights on the agency's vision, accolades, and its significance in the ever-evolving landscape of marketing and advertising.

Mars recently unveiled its Mars Net Zero Roadmap, a detailed action plan to eliminate greenhouse gas emissions across its full value chain by 2050. It has committed over $1 billion in the next three years to this cause and will continue to commit financial resources as needed until Net Zero is achieved.

The Purpose Conference, Australia's most anticipated purpose-driven business conference, is set to return for its 2023 edition on the 8th and 9th of November. Held at the iconic Carriageworks in Sydney, this two-day event promises to be a beacon of inspiration and innovation in the realm of sustainability and social impact business. With four pivotal themes and a star-studded lineup of speakers and artists, the Purpose Conference is poised to leave an indelible mark on the global business landscape.

In a groundbreaking move to tackle the climate crisis, Planet FWD, the leading decarbonization platform for consumer companies, has just launched an AI-powered decarbonization platform specifically designed for the food and beverage industry.

In an era where wellness and cultural representation are at the forefront of our consciousness, Sajani Amarasiri, the founder of Kola Goodies, is on a mission to blend the two seamlessly. With a focus on creating delicious tea and superfood lattes inspired by her South Asian heritage, Kola Goodies aims to increase cultural representation and equity, from seed to shelf, in the wellness industry.

Darin Olien’s groundbreaking work sheds light on what he terms 'Fatal Conveniences'—everyday products and habits that silently undermine our health and environment.

In an era marked by growing awareness of the need for businesses to make a positive impact on society and the environment, The Shed 28 (TS/28) emerges as a trailblazing purposeful growth company that wields marketing, creativity, and innovation as powerful tools for change. Founded five years ago by Rupen Desai and Ranjit Jathanna, TS/28 is on a mission to build businesses that align with our collective conscience and unlock new value models that benefit multi-stakeholders while scaling impact at every level.

As a composer in the world of music and film, Sebastian Rinnebach learned firsthand the transformative power of sound and its influence on our emotions. However, a personal health crisis, marked by stress-induced hearing loss in his right ear, introduced him to anxiety on an unprecedented scale. It was in this challenging period that he discovered the profound impact of breathing exercise on stress management and anxiety reduction. This experience led to the creation of '59 Breaths'—a groundbreaking app seamlessly integrating personalized breathing exercises with real-time biofeedback tracking, poised to redefine mental fitness.

Points4Purpose (P4P) is an innovative venture that's redefining the connection between corporate objectives and community advancement. It is a loyalty program that allows people to shop, save, and convert their cash back into a cash donation to their favorite cause.

SOURCE Global was founded out of the desire to tackle one of humanity’s biggest challenges: access to clean drinking water. It’s the world’s first renewable drinking water system that is clean, safe, made entirely off-grid, usable almost anywhere in the world.

RIVET is a social impact venture that channels the collective economic power of young people to fund their work as social innovators.